Enrollment management tools for campus leaders.
ENROLLMENT & RECRUITMENT
Reach tuition and revenue goals this recruiting cycle.
Effectively deploy your resources to focus on the leads who will matriculate. Today, the best results come from Student Search campaigns combining email, digital advertising, direct mail, and eye-catching collateral. bannerDIRECT™ is enrollmentFUEL’s proprietary digital marketing solution. It offers you all the digital tools you need, including IP targeting, geotargeting, geofencing, re-targeting ads, and social media advertising.
Tailored Tactics for Targeted Student Search Results.
Need a nimble and efficient Student Search campaign that can be deployed quickly and fit in your budget? Our microSEARCH™ campaign is what you’ve been seeking. Each campaign includes compelling copy and creative design to showcase your institution. With the flexibility to include any or all tactics included in traditional Student Search, such as direct mail, emails, and social and IP targeting ads, you’re in the driver’s seat.
Adult & Graduate Lift
Elevate your adult & graduate recruitment approach.
Need to bolster your enrollment for these sometimes-hard-to-recruit-for programs? 100% of our graduate recruitment campaigns have succeeded in GROWING enrollment! Read that again. 100% of our graduate clients have experienced growth! What’s in our secret success sauce? Well-constructed and well-placed digital ads, inquiryDETECTOR™ to identify those stealthy prospects, SEO audits to help them find you, look-alike modeling, Connected TV experiences, pre-roll video, and more come together to expand the top of your recruitment funnel. We can create a tailored campaign just for you that helps you compete and win!
Don’t lose the momentum you’ve already built.
The team has done a lot of heavy lifting to get to this point, and now isn’t the time to let off the gas. You have to keep FUELing the engine. With our yield solution, you can rest assured that an omnichannel communication plan will continue to engage students after acceptance. Social media ads, IP targeting, direct mail, and email keep the engine humming so you can cross the finish line and meet your enrollment goals.
Boost your applicant pool.
With a strategic and intentionally timed cadence of action steps, you can help students realize the benefits of applying to your institution. FUEL will use digital marketing, direct mail, ringless voice messaging, and telecounseling to give a lift to your applicant pool. An application generation campaign is a highly effective solution, especially when paired with our Student Search and Yield Boost products.
Amplify the voice of your institution.
Free up your professional staff with teleCONNECT™ — calling and texting support from enrollmentFUEL. Our seasoned and friendly telecounselors support all types of action-based campaigns for institutions that want outside assistance to tackle time-consuming transactional calls or increase outbound contacts for recruiting. enrollmentFUEL develops scripts, trains, makes calls, sends texts, and monitors quality.
A friendly voice message is an effective touch.
Increase your messaging options with ghostVOICE™. This cost-effective, ringless voicemail solution delivers messages to mobile phones and is effective for spreading the word about scholarships, application and deposit dates, and campus visit opportunities. Why waste valuable dialing time on transactional calls when ghostVOICE™ can spread the word for you?
Modeling to Identify Segmentation Opportunities.
Identify the leads most likely to convert with smartSEARCH™. Using tools such as data mining, geodemographic data analysis, predictive modeling, and data enhancement, we identify clusters of students who are most likely to enroll at your school. This investment ensures efficient list purchases and helps you identify the market segments that are the best fit for your institution.
FORENSIC LEAD GENERATION
use advanced digital technology to identify new leads
Today, all enrollment prospecting is filled with stealth activity, as students keep their intentions “close to the vest.” Solve the mystery of knowing who wants more engagement from you. Forensic Lead Generation puts your website and digital listening technologies at the forefront of your lead generation strategy. Allow enrollmentFUEL to help you capture, properly attribute, and measure the performance of all your marketing channels. By using our full complement of Forensic Lead Generation services, including matchBACK™, inquiryDETECTOR™, and clickCAPTURE™, we can be sure to identify all your leads—including those who are currently going undetected in your communications flow—and, we can help you create campaigns to move them through your recruitment funnel.
IP Tracking and Validation
Find your stealth visitors.
Your web traffic is a hotbed of information about prospective students. Wouldn’t it be nice to know who they are? With enrollmentFUEL’s inquiryDETECTOR™ solution, we can help you detect stealth inquiries, and deliver you information about the household--actionable insight at its best. If you have a name buy or CRM list, FUEL can go even further! Our matchBACK™ technology will match those stealth visitors back to your list and allow you to target those students efficiently and effectively.
Expand your promotional capabilities beyond traditional list sources
Fewer prospective students are available from test-taker lists. Look-alike modeling is an emerging higher education tactic to identify leads based on data from your prior enrollees. With predictive modeling based on household data, you can launch digital campaigns to households that contain prospective students who have a high likelihood to convert. Trust the digital experts at enrollmentFUEL to launch a look-alike campaign to find your future students
Name Buy Assistance
Create a STRATEGIC name buy strategy and target the right students
Our team of name buy specialists have expertise with all prospective student list sources. We can help your team develop a strategy that is right for you, and we can take on the heavy lifting of the name buys themselves. We will collaborate to determine your best opportunities: researching, analyzing, and identifying target markets. Our optional smartSEARCH™ geodemographic tool will ensure that your name buys are always measurable and supported by predictive data analytics.
Predict the future and work more efficiently.
Enrollment funnels continue to widen at the top with reduced trickle down. All the “white noise” probably stifles your admission team, as they struggle to identify students most interested in attending. Lift the cloud that limits their ability to focus on the right students. Through a review of historical enrollment patterns, high school characteristics, and demographics, our predictive modeling solution, clearFOCUS™, assists you and your team deeper in the funnel by identifying those most likely to apply and enroll. We will help you implement the chosen strategy, provide continuous monitoring throughout the cycle to assess the emerging enrollment picture, and work with you to make mid-course corrections, if necessary.
create a virtual boundary around the locations where your prospective students are and advertise to them after they leave
Geofencing advertising is effective for first-time undergraduate, transfer, and graduate student audiences. We will create a virtual boundary around the locations where your prospective students congregate—such as a high school, a college, or an office building—and then we will later serve up digital ads to the devices that have been in those locations. Geofencing allows you to raise your awareness in a targeted way without the need for an existing prospect list.
leave a crumb trail on your audience's devices to track stealth activity
Our team of digital experts can provide you the tools to know which of your prospects are most engaged. After new inquiries hit your landing page in your Student Search campaign, FUEL's game-changing clickCAPTURING™ solution and lead management system will capture students returning to your website later to conduct their independent research. This insight provides focus for your counseling team and aids in building rapport and bonding with interested prospects.
DIGITAL ADVERTISING SOLUTIONS
Target prospective students in the digital space.
Our digital experts can help you amplify your message at all stages of your recruitment funnel. Through household-targeted display ads and improved, non-pixel-driven retargeting ads, our team is prepared to deploy several tools where digital ads, Connected TV commercials, emails, and direct mail all converge and sequence together to grow your inquiries, applicants, and deposits. Our digital services leverage look-alike list creation, Google Ads, search engine optimization (SEO), and geographical framing and fencing, all while integrating with all social media channels.
Establish a PRESENCE where your target audience spends the most time — online!
Our team works hand-in-hand with you to create custom display ads with a clear call-to-action for maximum engagement. Once launched, your ads will be targeted to your list, look-alike audience, or profile-based audience.
Get in front of your audience...again.
Capture the attention of prospects who have previously visited your website by serving them customized ads to re-engage them and move them through the funnel. By targeting students who have already shown interest in your institution, you increase the likelihood of converting them. enrollmentFUEL’s team creates these ads with specialized messaging, keeping your school top-of-mind so that prospects are more likely to visit your website again, inquire to learn more, or apply.
Spend your advertising money to get into the right homes.
Your advertising dollars are valuable, which is why we use household targeting to deliver ads to addresses where your prospects live. Rather than guessing where your prospects live, our team matches IP addresses to a list of names and then pushes ads to those locations, leaving you with peace of mind knowing that your ad impressions are never wasted.
Like Everyone else, your prospects are binge-watching TV. Message to them when they are!
Reaching your target audience on streaming services like Hulu and Roku has never been easier, thanks to the rise in Connected TV advertising. By targeting identified households or profile characteristics, we can strategically place eye-catching video ads that draw students in to learn more about your school.
Social Media Campaigns
Anyone can post on social media, but not everyone can craft an effective and responsive campaign.
From Snapchat to Instagram, we have access to create and run ads on almost any social channel you can think of. enrollmentFUEL targets ads to your ideal audience via lists, look-alike modeling, or profile characteristics and customizes messages and creative in ways that appear attractive, but not “sales-y.” Once live, your campaign is regularly optimized by our digital team to produce the best possible results.
Stop hiding and get found.
Tired of being on the second page of search engine results? We can help! Our SEO experts can provide a review of your site and make practical, actionable suggestions that will help you climb the results list. Things like who you link to, who links to you, the language you use in your content, and the way you draft your metadata on the backend of your site can dramatically change how quickly your audience can find you.
Let others help lift your recruiting load
Students and alumni have unique perspectives to share about your school, so why not leverage them? Activating influencers as part of your digital advertising methods can build emotional connections with your audience in ways that traditional ads can’t. enrollmentFUEL’s team of digital experts work one-on-one with each influencer to ensure the end result is both exciting and authentic!
CONSULTING & TRAINING
REV: A VIRTUAL Training SERIES
GET more out of your professional development dollars
Our courses are taught by enrollment management and higher education professionals and provide a cost-effective way to dig deeper into the training and development of your team.
Financial Aid Services
Reach your tuition, enrollment, retention, and discount rate goals.
Reach tuition and revenue goals with enrollmentFUEL’s executive suite of services to include Financial Aid. From your packaging philosophy to scholarship matrix builds and resets, FUEL will help you meet discount rate projections and tuition revenue goals.
Slate Consulting and Training
Get help from a Gold Slate Preferred
Whether you are new to Slate or just looking to optimize your enrollment management solution, enrollmentFUEL’s slateEDUCATE team has the expertise you need to use Slate technology to its fullest to grow enrollment.
Communication Flow SupPort
Communicate smooth, flawless messages that augment your brand and values
Get high impact creative built on a foundation of enrollment expertise with recruiting and financial aid commFLOW™ solutions from enrollmentFUEL. We can assist you with all types of collateral development, including emails, landing pages, virtual campus tours, viewbooks, travel pieces, direct mail, financial aid communications, and award letters. If you are looking for insight into your overall process, enrollmentFUEL can also audit your current communication flow and make recommendations.
Customized Consulting and Training
Develop your team and increase your effectiveness.
Our customized training and coaching programs have helped many schools surpass their enrollment goals by improving team performance. FUEL’s training facilitators all have over 20 years of enrollment experience. Whether you need help with sales and recruitment coaching, goal setting, soft skills development, executive or one-on-one coaching, or assessing and improving standard operating procedures, our solutions are tailor-made to fit your specific needs.