About Us

enrollmentFUEL's Mission & Values

Our Mission

enrollmentFUEL is a comprehensive Strategic Enrollment Management (SEM) solutions provider. Our holistic, tailored, and institution-specific approach uses detailed analysis, emerging and proven technologies, actionable reporting, and targeted tactics to help you meet your enrollment goals. 
With well over 300 years of collective enrollment management experience, we provide specific, 360-degree solutions to meet your needs. Our services bring together all the elements of admissions and financial aid, including Student Search, digital marketing, effective communication plans, recruitment strategies, scholarship metrics, financial aid policy and process enhancements, CRM solutions, temporary staffing, coaching, and training. 
enrollmentFUEL is on a mission to delight, champion, and stretch college and university leaders with our winning culture, distinctive core values, and demonstrated expertise.




We are a loving, caring family.



Deliver and Delight_FINAL

We keep our promises and generously hang tassels.




We regularly high five, fist bump, and goose honk teammates.




We seek and appreciate real and transparent relationships.


OurStory1enrollmentFUEL is a learning organization inspired by enrollment leaders.

In 2007, like many parents, I was amazed at the volume of mail my oldest son was receiving from colleges and universities. At the time, I was a student of direct mail. I had an insatiable desire to find the best ways to move the needle for organizations. Higher education mailings were mostly uninspiring during this time, but whenever something moved me, I would pause and take notice. Sometimes, if I thought something had merit, I would call the mailer and ask if I could come and interview them.

One of the calls I made was to a young Vice President of Enrollment Management in Tennessee. She fielded the weird phone call and kindly agreed to give me what turned into a half-day to shadow her on the campus and learn more about her world. A long-time friendship was formed, and I started learning about the art and science of enrollment management, cost of attendance, and discount rates. Oh, but what I didn’t yet know.

Today, that Vice President, Jacqui Elliott, is on a team of superstars who launched enrollmentFUEL—a company and movement to create a better way for enrollment leaders to shape their classes and bring life to their campuses. I continue to surround myself with people better than me to achieve something that is exciting to all involved.

Our company will always be inspired by enrollment leaders, maybe even you, who desire a better and more efficient way to recruit students to their campus.

Currently, our team has performed over 700 student search campaigns, and that number is climbing each month. We’re learning to challenge our partner schools. Our main value proposition is remarkable enrollment INSIGHT, because we’re challenging the status quo.

Our insight is based on the maxim that people recruit people. They always have, and they always will.

Mike Wesner

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